Data-Driven Marketing Portfolio: Web Construction Project

Proposal Presentation

Geovanni Flores

IBM 6400, Cal Poly Pomona

2026-03-14

Your Plan for the Website

  • Home Page Construction
  • Marketing Project Analysis
  • Google Analytics Integration

Home Page: Personal Statement

Welcome

This presentation outlines the construction of my professional portfolio website, designed to highlight the intersection of data science and marketing.

Objective * Showcase data-driven projects * Demonstrate R & Quarto proficiency * Link to professional certifications

Key Focus Areas 1. Consumer Behavior Analysis 2. Financial Mathematics 3. Interactive Dashboards

Marketing Projects: The Core Story

Project Highlights (Incremental List)

  • Consumer Behavior: Analysis of sociocultural impacts on consumption.
  • Bond Valuation: Calculating YTM and IRR for investment portfolios.
  • Visualizations: Reshaping ‘airquality’ and ‘US rent’ data.

. . .

Manual Incremental: This additional insight is triggered manually to emphasize the importance of data storytelling.

Data Dashboard & Revealjs

Interactive Visualizations

This slide is set to scrollable to accommodate larger code chunks or tables.

# Requirement 13/16: Demonstrating code fragments and overflow handling
library(ggplot2)
# Sample visualization for the portfolio dashboard
ggplot(mpg, aes(displ, hwy, colour = class)) + 
  geom_point() + 
  theme_minimal()

Google Analytics Integration

Live Data Monitoring

The website’s performance is monitored in real-time to track user behavior and conversion metrics.

Tracking Goals

  • Monitor traffic to the Marketing Projects section.
  • Track clicks on the Dashboard interactive elements.
  • Measure the “bounce rate” of the Home Page personal statement.