💳
Total Ad Spend
$48.2K
📈
Total Revenue
$183.6K
🎯
Blended ROAS
3.81x
✉️
Best Channel
Email 9.1x
Total spend of $48.2K generated $183.6K in revenue — a blended ROAS of 3.81x. Email was the standout channel with a 9.1x return despite only $4K in spend, while Google Ads drove the highest total revenue at $74.2K.
Revenue grew faster than spend each month, widening the gap through March.
Key Trend
The gap between spend and revenue widened consistently from January through March, showing improving efficiency as campaigns matured.
What This Means
Each dollar spent returned more revenue by March — suggesting campaign learning, audience refinement, and positive seasonal lift.
January ~$55.4K revenue
February ~$62.8K revenue
March ~$65.4K revenue
Google Ads led in total revenue, but Email delivered the highest efficiency.
| Channel | Spend | Revenue | ROAS | CTR |
|---|---|---|---|---|
| Google Ads | $22.1K | $74.2K ↑ | 3.36x | 6.8% |
| Meta | $18.4K | $52.7K | 2.86x | 4.3% |
| $4.0K | $36.4K | 9.1x ✅ | 24.1% ✅ | |
| SEO | $3.7K | $20.3K | 5.49x | — |
Email’s 24.1% CTR far outpaced paid channels, reflecting strong list quality.
Email 24.1%
Google Ads 6.8%
Meta 4.3%
Email CTR
24.1%
vs. ~2–5% industry average
Interpretation
A CTR this high signals a highly engaged, well-segmented email list — a major asset worth scaling up in Q2.
The 3.5x efficiency threshold: Email and SEO exceed it. Meta falls below.
Email 9.1x
SEO 5.49x
Google Ads 3.36x
Meta 2.86x ⚠️
Meta at 2.86x is below the 3.5x minimum efficiency threshold. Budget reallocation toward Email and SEO — the two highest-efficiency channels — is recommended for Q2.
1 — Email is your highest-ROI channel. $4K in spend returned $36.4K in revenue at 9.1x ROAS with a 24.1% CTR — deserves more budget in Q2.
2 — Google Ads drives volume. It produced the most total revenue ($74.2K) at a solid 3.36x — near the efficiency threshold and worth maintaining.
3 — Meta needs creative optimization. At 2.86x ROAS, it falls below the 3.5x target. A/B test new creative or reduce spend in favor of higher-return channels.
4 — SEO punches above its weight. A 5.49x ROAS on modest spend makes continued investment in organic content a strong, low-cost efficiency play.
🔼 Scale Up
Email & SEO — highest ROAS at lowest cost. Invest in list growth and organic content creation.
✅ Maintain
Google Ads — top revenue driver. Optimize keywords and landing pages to push ROAS above 3.5x.
⚠️ Fix First
Meta — refresh ad creative, test new audiences, and set a 3.0x ROAS floor before any spending increase.
🎯 Q2 Goal
Push blended ROAS from 3.81x → 4.5x+ by reallocating budget toward Email and improving Meta efficiency.
Thank you.
Geovanni Flores · Q1 2026 Campaign Analysis